In partnership with Brew Hub, Asheville’s Green Man Brewing will enter Florida market

Green man logoIf you’ve ever visited the Southeastern brew mecca of Asheville, North Carolina, you’ve likely visited or at least tasted the beers from Green Man Brewing Company, one of mountain town’s original craft breweries, having been founded in 1997. You may have even brought back some of its beer to Florida, wishing that you didn’t have to take a road trip to buy more.

I know I did a few years ago. I still have the growler on a shelf. Unfortunately, since it’s 64 oz., it serves as only decoration in the Sunshine State where that size container remains illegal to fill.

It was revealed today that Green Man products will soon be available in Florida, possibly as early as late this year, as a result of an announced partnership between the Brew Hub facility in Lakeland and Green Man. Beers to be produced under the supervision of the Green Man brewing team will include IPA, ESB, Porter and Green Man seasonal beers, and it is expected that distribution will expand to other Southeastern states in 2015.

Here is the news release

June 09, 2014 – Brew Hub, a company led by a team of beer industry executives and craft brewing experts, has announced a partnership with Green Man Brewing Company, an award-winning craft brewery based in Asheville, North Carolina.

Brew Hub will partner brew several beers with Green Man, including Green Man IPA, ESB, Porter and Green Man seasonal beers. The beers will be brewed at Brew Hub’s new, state-of-the-art craft brewery in Lakeland beginning in late 2014. With this partnership in place, Green Man will immediately expand distribution throughout Florida and plans to expand to other Southeastern states in 2015.

“Green Man Brewing is exactly the kind of high-quality craft brewery Brew Hub is designed to serve,” said Tim Schoen, founder and chief executive officer of Brew Hub. “They’ve established themselves in Asheville as one of the emerging premier craft brewers in the country. They brew amazing craft beer and the Green Man team understands every aspect of the beer industry. Our partnership will allow Green Man to grow quickly, and it will allow craft beer drinkers in several states to discover their award-winning beers.”

Green Man was founded in downtown Asheville in 1997. The company was then purchased by Dennis Thies who expanded the brewery in 2010. The expansion allowed Green Man to distribute its beer to bars, restaurants, grocery and independent liquor stores throughout North Carolina, South Carolina and Tennessee.

“Our partnership with Brew Hub is a major milestone for us,” said Jon Spath, hoperations manager, Green Man Brewing Company. “Brew Hub has built a state-of-the-art craft brewery and has a brewing staff led by Dr. Paul Farnsworth that’s second to none in the craft beer industry. Later this year, craft beer drinkers in Florida will begin enjoying our beers for the first time, and we believe this is only the beginning of this partnership.”

Green Man’s brewing operations are led by head brewer, John Stuart. After starting as a home brewer, Stuart began brewing for several craft breweries in the early 1990s. He joined Green Man in 2007. Stuart holds a masters of brewing from the Siebel Institute of Technology in Chicago.

In December 2013, Brew Hub announced partnerships with Cigar City Brewing, Orange Blossom Pilsner, and BJ’s Restaurants. With the new Green Man partnership, Brew Hub will expand brewing capacity at its Lakeland brewery to 75,000 barrels, or one million cases. Brew Hub will partner brew approximately 10,000 barrels of beer annually for Green Man.

Partner brewing is a process that allows craft brewers not only to brew their beer to exact specifications under the supervision of their own brewmaster, but also to package and distribute from the Brew Hub brewery and make their beer available for export to international markets. Partner brewing allows craft breweries to expand their distribution without the overhead cost of building a new brewery or transporting beer across the country. Brew Hub also offers services, including sales, marketing, public relations, logistics, compliance and government affairs.

The Lakeland brewery is located in Interstate Commerce Park off the I-4 Corridor. The brewery will feature a 3,000-square-foot tasting room where consumers can enjoy beers brewed by any of Brew Hub’s partners. The tasting room and brewery will be fully operational and open to the public by August. The Florida brewery is the first of five large, state-of-the-art craft breweries Brew Hub plans to open across the country.

Brew Hub brewing operations is led by Chief Brewmaster, Dr. Paul Farnsworth. Farnsworth has spent more than 30 years in the craft beer industry. He earned a bachelor’s degree and Ph.D. from the University of London and has been instrumental in the startup or operation of more than 100 breweries in 10 countries.

Brew Hub was founded by a team of beer industry executives led by Tim Schoen, chief executive officer, and President Jerry Mullane. Brew Hub’s financial sponsor is The Yucaipa Companies, a private investment firm.

By the way, if you wonder what a “Green Man” is, here’s the explanation from the brewery’s website:

A Green Man is a sculpture, drawing, or other representation of a face surrounded by or made from leaves. Branches or vines may sprout from the nose, mouth, nostrils or other parts of the face and these shoots may bear flowers or fruit. Commonly used as a decorative architectural ornament, Green Men are frequently found on carvings in churches and other buildings (both secular and ecclesiastical). “The Green Man” is also a popular name for English public houses and various interpretations of the name appear on inn signs, which sometimes show a full figure rather than just the head.

The Green Man motif has many variations. Found in many cultures around the world, the Green Man is often related to natural vegetative deities springing up in different cultures throughout the ages. Primarily it is interpreted as a symbol of rebirth, or “renaissance,” representing the cycle of growth each spring. Some speculate that the mythology of the Green Man developed independently in the traditions of separate ancient cultures and evolved into the wide variety of examples found throughout history.

 

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1 Response to In partnership with Brew Hub, Asheville’s Green Man Brewing will enter Florida market

  1. Pingback: Brew Hub partner brewery opens in Lakeland | Beer in Florida

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