Beer in Florida apparel now available

Beer T-shirt women'sI’m excited to announce that, after several months of development, Beer in Florida T-shirts and other apparel are now available at an online store!

In conjunction with Craft Brewed Clothing Co., the New Mexico-based founders of The Craft Brewery T-Shirt of the Month Club, the store offers short- and long-sleeve T-shirts, hoodies and work shirts in men’s and women’s styles and in a variety of colors and sizes ranging from small to XXL, all bearing the groovy art-deco logo created last year by Fresh Roasted Graphics.

Beer in Florida logoThis is still a work in progress, so if there are other styles or apparel you’d be interested in purchasing, please let us know and we’ll see if we can make them available.

You can click here to see the selection, or on the “Beer in Florida Store” link at the top of the page.

Currently, I receive a small commission for each sale and I hope in the future to partner with a nonprofit to benefit Florida’s small breweries.

In the meantime, you can tell the world that you support Florida’s craft beer scene, and this blog, with one (or two) of the shirts. They make great presents too for upcoming holidays such as July Fourth, Labor Day, National Mustard Day (August 3), Sneak Some Zucchini Onto Your Neighbor’s Porch Day (August 8), or National Toasted Marshmallow Day (August 30).

N0t to mention Christmas!

 

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Pinellas County debuts Florida’s first official beer trail

ST PC beer trail

Though it may sound a bit grandiose, the Florida craft beer scene has taken a huge step toward joining the ranks of states such as Colorado, Oregon, California and North Carolina in the pantheon of beer tourism destinations.

Visit St. Petersburg/Clearwater, aka the St. Petersburg/Clearwater Area Convention & Visitors Bureau, the tourism arm for Pinellas County, has debuted its official St. Pete/Clearwater Craft Beer Trail on its website. The information on the site covers all of the county’s breweries from Saint Somewhere Brewing Company in Tarpon Springs to The R Bar’s nano system down south in Treasure Island.

An interactive map accompanies the list, which also points out a few of the other breweries around the region.

Local beer writer Tom Scherberger, former editor and reporter at the Tampa Bay Times, compiled and wrote the information. He said the bureau contacted him about it after hearing him in an interview on WUSF radio where he talked about the local beer scene.

As far as I know, this is the first “official” craft beer trail in the Sunshine State, but why is it important?

Tourism organizations in other states have jumped on the beer traveler bandwagon, and their efforts bring in visitors who not only travel primarily to tour and taste at local breweries, but those who just seek a vacation spot where they can also drink and buy local. And I’ve chatted with a number of folks in town for business who sit down at the hotel bar and ask the bartender, “Do you have anything local?”

Though Florida beer geeks might be a tight community, other than a few standouts such as Saint Somewhere, Cigar City Brewing in Tampa and perhaps the Funky Buddha Brewery in Oakland Park, few people outside the state know much about the high-quality beer being produced here.

The convention and visitors bureaus are the ones who go to travel expos and industry gatherings to spread the word around the world about the many great reasons to visit the area.

Now local craft beer will be part of their pitch, at least in Pinellas County.

Tampa? Jacksonville? Southeast Florida? Central Florida? Time to step up.

St. Pete/Clearwater Craft Beer Trail

UPDATE: There’s a video that goes along with it.

Get your official Beer in Florida gear in our new online store.

 

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New Belgium Brewing announces Florida distributor network

New Belgium LogoIt’s official. New Belgium Brewing is finally making its way into Florida.  Here’s the official press release announcing which distributors will be handling it.

 Fort Collins, CO, June 3, 2013 – New Belgium Brewing has signed agreements with seven distribution partners in Florida with plans to start selling beer in the state July 29, 2013. Gold Coast Distributing, JJ Taylor, Florida Distributing, Cone Distributing, Goldring Gulf, and Champion Brands are all Miller Coors houses while Daytona Beverage is in the AB network. New Belgium will roll 22-oz package of some of its core brands first – Fat Tire, Ranger, 1554 – along with seasonal and Lips of Faith offerings in July. Draft and 12-oz package will follow 60 days later in September.

“Florida will be our 32nd state of distribution and it’s probably the one we’ve heard from most often about, ‘When are you all going get here?’” said New Belgium Florida Sales Director, Jeff Sipes. “A lot of us have friends and family in state so it’s a bit of a homecoming that way. We’re excited.”

New Belgium opened Alaska and Louisiana early this year.

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Stone Enjoy By IPA hits the Sunshine State

Stone Enjoy ByIf you’ve been around to the right bottle stores or pubs, you may have noticed that Stone Enjoy By 05.17.13 IPA has made its way to The Sunshine State. Brewed with 13 different hop varieties, this beer is designed to be enjoyed on or before the date printed on each bottle in order to fully experience the beer’s hop-forward flavor and aroma. But there’s only one day left to enjoy it because they mean it: Any remaining bottles left on the shelf will be pulled on May 17.

That doesn’t mean we can’t look forward to the next release.

Stone Brewmaster Mitch Steele implemented several hop infusion techniques while brewing Stone Enjoy By 05.17.13 IPA, including “hop bursting,” which adds copious amounts of hops to the end of the boil process to maximize the intense flavors and aromas of hops in the brew. Traces of resin, peaches and tropical fruit are evident in the aroma while the taste brings on an onslaught of hop bitterness.

Stone was kind enough to send a sample bottle to Beer in Florida, and it was amazing. The hops seem to dance on the tongue, bouncing around like a 5-year-old who washed down a dozen Pixy Stix with a liter of Coke for one of the most pleasant beer-tasting experiences I’ve ever had with an IPA.

According to Stone’s interactive map, most of the distribution is in the “I-4 corridor” and South Florida.

But North Florida, the Panhandle and other areas that missed out on this release of “Enjoy By,” you can let the Escondido, California, brewery know that you want it.

Stone is measuring interest for the beer through the company’s social media platforms: Facebook, Twitter, Instagram, and the Stone Enjoy By IPA website. Beer enthusiasts can express their desire to have Stone Enjoy By IPA back in their city or state by using any or all of the aforementioned social media sites. Hopheads are encouraged to comment, tweet, post and share with fellow craft beer fans using the hashtags #EnjoyBy #FL. All engagements can be viewed in real time at the Stone Enjoy By IPA website.

Here are some notes supplied by the brewery.

Name: Stone Enjoy By 05.17.13 IPA

URL: stonebrewing.com/enjoyby/

Stats: 9.4% ABV, 88 IBUs

Availability: Limited 22-ounce bottles and draft, beginning the week of April 15

Hops bill: Ahtanum, Calypso, Super Galena, Simcoe, Delta, Target, Amarillo, New Zealand Motueka, Citra, Cascade, New Zealand Nelson Sauvin, Australian Helga and Australian Galaxy

 

Tasting notes, provided by Stone Brewmaster Mitch Steele

Appearance: Golden with a creamy white head.

Aroma: Intense dank hoppiness, resin, peaches, and hints of tropical fruit are all evident in the aroma.

Taste: Smooth malt up front, quickly dissipating into a massive onslaught of hops. The dankness and peach notes come through strongly.

Palate: Smooth with hints of alcohol, and a perfect balance of bitterness and dryness on the back end.

Overall: We took the opportunity with this beer to use several interesting techniques we’ve learned during our many years of brewing great double IPAs. The result is an intense dry beer with very little malt sweetness, but with plenty of malt flavor to provide a background to the enormous…or shall I say “ginormous” hop character. Hopping, as might be expected, was over the top. First, the brew was mash-hopped with Ahtanum, one of our favorite hops that is the signature hop in our Stone Pale Ale, after which we kettle-hopped with a very small dose of Super Galena hop extract for bittering. Then, using a technique known in homebrew circles as “hop bursting,” we loaded up very heavily on the flavor hops at the end of the boil and in the whirlpool. Simcoe, Delta, Target and Amarillo were used in the late kettle hop. Citra, Calypso, and Cascade were used for the whirlpool hop. As you can clearly tell, this beer was super hoppy even before we dry-hopped it, but then we went for it … dry-hopping with two pounds per barrel total of a blend of Southern Hemisphere hops, predominantly Nelson Sauvin, Galaxy, and Motueka. Drink extra-super-dank-and-tasty Stone Enjoy By 05.17.13 IPA well before its shelf life to maximize the pungent glory that this beautiful, intense hop profile provides.

 Suggested food pairings, provided by “Dr.” Bill Sysak

Appetizers: Guacamole, kimchi, salt and pepper shrimp (or tofu), sausage-stuffed jalapeños

Main course: Chicken-fried steak, Merguez sausage, gumbo, chile relleno, Thai drunken noodles

Dessert: Carrot cake, peach cobbler, ginger spice cake, pumpkin cheesecake

Cheeses: Parmigiano-Reggiano, extra aged Cheddar, Rogue Creamery Caveman Blue, Mimolette

Cigars: Alec Bradley Trilogy Authentic Corojo, Altadis U.S.A Edición Limitada, Camacho Select

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